Running A/B Tests on Existing Links Without Losing Social Proof

hey guys - saw the new a/b test feature. is it possible to run an a/b test on a link that already exists? i have all my ads pointed to 1 LP and I will lose social proof on my ads if I change the link

7 comments

Andrea Chimienti
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You would have to change links around Landing page link where traffic lands: yourdomain.com/example You'd need to change the link to yourdomain.com/example1 Then create an ABTest with link yourdomain.com/example that splits between yourdomain.com/example1 and yourdomain.com/example2
Andrea Chimienti
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This way the AD link stays the same but points to an AB test
Steve Schlaefer
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Hi Paolo DiBenedetto! We do have a workaround! So let's say you have AD1 sending to URL1 and that's the setup you're not trying to mess up because of social proof (totally valid reason). And let's say the Replo A/B test you setup uses TestURL_1 which splits traffic to VariantA_URL and VariantB_URL. The workaround requires a few things:
URL1 and VariantA_URL and VariantB_URL will have to be different
URL1 must be a /pages/ page on Shopify (not the homepage or a product, etc)
From there you can setup a Shopify Redirect to redirect traffic sent to URL1 to TestURL_1. So the new chain look like: AD1 sending to URL1 -> notice no change here 🙂 Shopify Redirect Action from URL1 to TestURL_1 -> the "workaround" TestURL_1 which splits traffic to VariantA_URL and VariantB_URL -> standard setup of a Replo A/B Test. That's all outlined here. As for the full feature of testing on existing URL, we have this feature request here you can upvote Hope that helps!
Paolo DiBenedetto
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thank you!
Paolo DiBenedetto
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i didnt know if a redirect would mess up the testing or not
Steve Schlaefer
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Nope! All of the relevant params should persist along through the redirect chain to the site. And since all of these redirects are server side, it's super quick!
Paolo DiBenedetto
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THank you! One more questions: Let’s say I have 50 ads all going to same landing page One of the ads is an ad targeted at moms whereas the other ads aren’t targeted at moms Right now my landing page is just a general one for all my ads But I want to test a moms specific landing page without impacting the other 49 ads that are not about moms Is there anything I can do in that regard? I assume it is redirects that consider UTM parameters somehow?